Games

In this section you can familiarize yourself with our portfolio. It presents successful cases on the design and development of computer games, applications, identity and touch panels. Each section describes in detail the goals and objectives set, the stages of execution and the chronology of the workflow. We explain all the nuances of development and are honest about the difficulties encountered. Budget, deadlines, and customer feedback are included throughout.

Stages of game development

Idea Development

Study the market and genres, choose the main target audience and an interesting product that they will like.

Monetization strategy

The game is usually free to play, but within the interface, users can buy additional features and functions or watch ads in exchange for free access.

The main monetization methods that developers use are:

Advertising. To avoid negative reviews, players are often given extra bonuses for watching.
Subscription. The user deducts a certain amount each month and receives a premium account without advertising and additional bonuses.
In-game currency. By investing in it with real money, users can make purchases.

There are three main categories in the field of game creation:

Hyper casual. A short game without a plot with light mechanics and simple controls.
Midcore. Game mechanics that require more time and strategic thinking. There is a light story and action planning. The most popular option in marketplaces.

Hardcore. With a high level of difficulty and elaborate game world for experienced gamers. Usually created for an audience with an interest in certain genres.

Platforms for creating mobile games

Developers have a wide range of programs to choose from:

Unreal Engine. A proven platform that is suitable for large and small projects on any mobile platform. From tools: C++ and visual scripting Blueprints.
Unity. A platform with a large selection of tools: graphical editor, fast debugging, support for any platform and creation of timetables.
AppGameKit. There are many ready-made solutions for fast development, built-in monetization technologies and a fast compiler.
MonoGame. It is suitable for creating cross-platform applications, will help beginners in creating their first projects: many tutorials are written for the platform.
Marmalade SDK. Includes libraries, tools for quick code creation, testing and deployment of applications.

Gameplay elaboration

Giving a sense of excitement and engagement is the main task of gameplay. Short levels and unlocking extra features, power-ups and secret items are used to keep the audience engaged.

Platform

Most often for the first launch choose a platform for Android – it has free publishing and a larger audience than iOS. Ideally, the app can be cross-platform to get as much traffic as possible.

Gamedesign

The gameplay design needs to work out the story, characters, small details, and user journey down to the details. It is the one that will set you apart from your competitors and create a positive impression.

Testing

Before launching on the marketplace, the app is tested on a potential audience and bugs are fixed in advance. The more attentive the testing is, the less negative feedback there will be after publication.